I wouldn’t say it’s a distrust, but rather potential customers not understanding who we are and what we do
Our guest this week is Andrew Patrick, Marine Corps veteran and Sales Development Representative at Deveron, a Toronto-based agtech company using proprietary algorithms, third-party data collection platforms, and teams of agronomists and data scientists to provide insights to growers and ag enterprises.
Throughout this interview, you’ll hear Andrew describe the intention with which he made some early decisions in his life – from joining the Marine Corps, to forgoing deployments to continue to pursue his education, to finding a passion early in agriculture through FFA. The thought with which he made some of these difficult decisions early in life has to have some relation to his time in the Marine Corps.
His understanding of the current challenges agtech companies face around trust and education within the farmer community is an important one to recognize and appreciate for client-facing representative like Andrew. While he is new to his career in ag, I hope the freshness of his transition from military service and the decisions he’s made around his chosen career path can be an inspiration to other vets who might currently find themselves in the same place.